Trends and Future of Mobile VAS in India
After a deep research and analysis i have come to following observation and predictions for mobile VAS future in india :
* Due to current economic condition and recessionary environment, consumer has become more Cost conscious
* Mobile social networking to increase tremendously
* Mobile applications to increase tremendously specially LBS, Utility applications
* Next revenue source would be Mobile advertising
* In India like demographics and consumerism, Sachet pricing and pulse pricing to play an important role
* Big players like google need to increase visibilty of their labs and mobile application through branding and promotion
* Mobile gambling also to emerge as new avenue
* TV games, contest with real time interaction with mobile will also grow
* Inter operator services should be implemented with one agreed flat rate
* Mobile advertising should be according to segments, demographics
* Focus should be more on existing customers rather acquiring new customers
* Viral and Guerrilla marketing strategies should be implemented to save cost and increase mass reach
Views and reviews are invited and would be most appreciated.
Ashish Kite
+91 9999590542
Tuesday, August 25, 2009
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